PromptlyPR was founded in 2026 by Victoria Conroy, a fintech PR specialist and B2B editorial content strategist. With two decades of experience, she’s shaped thought leadership, media positioning and commercial narratives for some of banking and fintech’s most recognised brands; including:

• Mastercard

• Visa

• Adyen

• The Payments Association

• Lloyds Bank Merchant Services, and many more.

Starting her career as a payments journalist, she quickly proved her writing and research skills, rising to become editor of respected fintech industry titles Cards International, Electronic Payments International and Payments Cards & Mobile.

After pivoting to tech and fintech PR, her work for clients has:

• won them numerous awards and coveted speaking slots at major industry events

• earned top-tier media coverage in national, international and trade media

• produced widely distributed and commonly cited reports and whitepapers

• elevated company leaders into credible and sought-after commentators across several media outlets.

Having worked across media monitoring, financial journalism, data research, content strategy and PR, Victoria has first-hand experience of designing intuitive editorial and PR workflows.

As AI tools like ChatGPT emerged in 2022, she instantly understood the potential of these tools to link PR and content processes together and accelerate outputs. But she also saw how generic AI tools often miss more than they hit when it comes to generating credible B2B content.

She set about reverse-engineering her research, editing and content-writing processes into structured prompt workflows to produce cohesive, authoritative and editorially sound content - PromptlyPR is the result.